Ensuring that Latinos and other underserved communities are able to participate in our nation’s digital economy is a critical priority for ALLvanza—especially in the wake of the COVID-19 pandemic, which underscored the importance of digital access for all families.
In order to help make that happen, ALLvanza launched a partnership with Univision Communications Inc. earlier this year to help promote the Federal Communications Commission’s new Emergency Broadband Benefit (EBB) program.
The program, which provides a discount of up to $50 per month towards broadband service for eligible households and up to $75 per month for households on qualifying Tribal lands, is designed to help low-income and underserved families get the internet access they desperately need. Households can also receive a one-time discount of up to $100 to purchase a laptop, desktop computer, or tablet from participating providers.
Through a series of Spanish language television and radio interviews, ALLvanza founder and CEO Rosa Mendoza helped spread the word about how to access the EBB program in targeted media markets across the country, reaching individuals who often aren’t being touched by traditional methods of outreach. All told, ALLvanza and Univision were able to reach more than 9 million individuals in their preferred language in some of the most important regions of the country, including Atlanta, Houston, Chicago, Miami and Phoenix among others.
“I’m thrilled we’ve been able to help get the message out to so many families,” said Mendoza. “And I’m proud that ALLvanza was able to make a unique contribution to spreading the word through our partnership with Univision. We know that affordable internet access can be lifechanging. This is the kind of work that needs to get done to actually close the digital divide.”
More than 9 million Latinos reached in the following key target markets:
For more details on the Emergency Broadband Benefit, visit: