Rosa’s own experience as a first generation college student incited her passion and gives her the insight to advocate for this equal opportunity.
Prior to founding ALLvanza, Rosa served as the Executive Director of the Hispanic Technology and Telecommunications Partnership (HTTP) where she informed administration officials, congressional staff, state and local representatives and other stakeholders on how telecommunications and technology policy issues impacted the Latino community. She represented HTTP at meetings, conferences, conventions and industry gatherings. Rosa expertly analyzed telecommunications and technology policy to develop advocacy briefs that brought the needs of Latinos to the forefront.
Prior to joining HTTP, Rosa served as the Manager of Special Projects for The Raben Group, where she assisted clients with coalition building, strategic planning and research, with a particular focus on the firm’s LatinStrategies division. Rosa worked with clients such as MasterCard and Hispanics for a Fair Judiciary.
Formerly, Rosa served as the Assistant Finance Director for Congressman Henry Cuellar (D-TX). As the primary point of contact for Congressman Cuellar, Rosa communicated with donors and constituents, coordinated fundraising events and managed logistics.
Previously, Rosa was hired as the Media Relations Executive for the Hispanic Communications Network (HCN), which designs customized radio, television and print media campaigns for the Latino market. In this role, Rosa built relationships with media affiliates, assisted with program development, and helped execute the firm’s large-scale media campaigns.
Before coming to Washington D.C., Rosa was the Coordinator for the Chicano/Latino Cultural Center and the Principal Assistant to the director of the Office of Multicultural Student Services at Washington State University.
Rosa holds a Bachelor of Arts in Communication with an emphasis in Public Relations and a Master’s Degree in Education with an emphasis in Higher Education Administration from Washington State University.